The Power of Focus

Focus! Frequently project or product teams will find themselves focusing on the small “wants” rather than the true “needs”. These small wants while having value over the long term will create delay and confusion and ultimately the teams will miss the opportutity in front of them because they loose Focus on what’s important.

The key to being successful is to stay Focused on those features that deliver value early and then iterate often on those “wants” that consumers truly want.

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